If you ever needed to search for an error that appeared on your cell phone or computer, you probably used Google to search for solutions, right? Now think about how many people are currently searching for exactly what your company offers. That’s why it’s important to invest in SEO. This will make these people come to you.
To help you understand how this works, let’s start with the general concept.
What is SEO?
SEO is the English acronym for Search Engine Optimization, that is, optimization for search engines. Basically, it is a set of techniques used so that those who use internet search engines (Google, Bing, among others) reach your website in an organic way, without the use of paid media.
The main objective of this strategy is to make your site relevant to the point that Google positions it at the top of the first page, where it has much more possibilities of being accessed.
Why invest in SEO?
The strategy of investing in SEO is a medium term strategy. If you want immediate results, it is better to opt for paid ads. However, optimizing your site for search engines is a strategy that generates lasting results.
In other words, by strategizing concisely and investing in SEO the right way, the long-term return on your investment is very high.
Remember that investing in SEO means investing in your own website, which is your equity. As long as your business is active, your website will be your greatest asset on the internet. It is what will show up first in Google search, and it is where your new leads will enter when they search for what your business sells.
Investing in SEO ensures that your website appears at the top of search engines.
The more pages of your website are in the first places of the search, the more relevance your website will have, and the greater its authority in the area in which it operates. In addition, being in the top positions also means receiving more visitors. On an optimized website, navigation is easy and intuitive, further improving the visitor’s experience, and turning part of them into leads.
Finally, investing in SEO also increases the quality of your ads. If you intend to invest in Google Ads, focusing on SEO makes your campaigns even better. Google Ads measures your ad’s position by Quality Score. It is divided into CTR (click-through rate or click-through rate), the relevance of the keywords and the quality of the page that will be accessed, and it is at this last point that SEO comes into play.
Hire one SEO Agency (agencia de seo) and stay in the top positions of search engines
Investing in SEO turns out to be very advantageous over time.
Benefits of investing in SEO
Investing in SEO the right way can bring many benefits to your website:
- high return on investment (ROI);
- increase in the organic visibility of your brand;
- increased sales;
- decrease in customer acquisition cost (CAC);
- ease of measuring results;
- recurring generation of qualified leads;
- makes your brand reference in the niche.
Relevance in times of crisis
As we said, investing in SEO makes your page appear at the top of search engines. In times of crisis, as it was with the Covid-19 pandemic, this becomes even more relevant.
Countless companies have had to change the way they work, and that includes the way they market. Those that already had the method to invest in SEO remained relevant and winning customers, while unprepared companies faced difficulties.
Nowadays, being found in the digital environment is essential to keep a business running, and a good part of this involves the right investment.
How to invest in SEO the right way?
To start investing in SEO, you first need to understand your persona. The persona represents your target audience in more detail. With that in mind, create your buyer audience (Buying Persona), content consumer audience (Audience Persona) and the personification of your brand (Brand Persona).
That done, you need the essentials for your strategy: a professional website. There are several ways to invest in SEO, and having a professional website that is fully compatible with optimization is extremely important. After all, what good is getting visitors if they can’t navigate your site? Therefore, a well-optimized website for user experience generates more conversions.
Next you need relevant content on your page. Content is one of the pillars of this digital marketing strategy. To do this as efficiently as possible, combine content marketing with the sales funnel. Thus, you guide your audience and generate good leads.
It is also important to have a network of quality backlinks. Backlinks are links to your company on external sites, that is, on the sites of other companies. This works as an indication for Google, showing your relevance.
What a lot of people don’t know is that having a relevant profile on social media also helps with SEO. Therefore, the strategy of investing in SEO includes getting engagement on networks, where you must promote your service.
When to start investing in SEO?
The investment strategy in SEO is medium term. So the sooner you start, the better. If you’ve never done this, and it’s your first time reading about it, that’s okay too! Start investing in SEO right now and set the stage for the results to come soon.